Latest in NCAA Men’s Basketball

The brackets for the NCAA men’s basketball tournament — aka “March Madness” — were revealed today, bringing joy and tears in equal amounts to teams selected and shunned. The defending champions from 2023, the UConn Huskies, were announced as the No. 1 overall seed playing out of the East…

Starting today, U.S. Max subscribers can save more than 40% across all yearly plans when they prepay for one year. The limited-time offer is available through Tuesday, April 9. This is the first time that Max will stream all of the 2024 NCAA Division I Men’s Basketball Championship live games, along…

Last night's NCAA Division I Men's Basketball National Championship nail-biter that saw Kansas defeat North Carolina 72-69 was the most-viewed NCAA Men's Championship Game ever on cable television. The Kansas-UNC game delivered an average of 18.1 million viewers, based on total audience delivery. That’s up 4% over…

CBS Sports and Turner have sold out virtually all ad inventory for the upcoming NCAA Men’s Basketball Tournament, punctuating a turnaround for the marquee event after two compromised Covid seasons. The average price of a 30-second spot during the three-week tournament has posted “close to double-digit increases” over…

Roku, one of the dominant U.S. streaming providers, says viewing on its platform of the NCAA Men’s Basketball Tournament rose 75% over 2019 levels. TV streaming reach, defined as the number of Roku households streaming channels carrying tournament games during their live window, increased by almost 87%, Roku said…

While the VCU Rams were poised to take on the Oregon Ducks tonight, in the first round of the NCAA’s men’s tournament, the game, which was to air on TNT, was ruled a no-contest due to “COVID-19 protocols.” Any March Madness dreams on the part of the Rams abruptly ended there. “This decision was made in consultation…

The return of the NCAA men’s basketball tournament after a pandemic-related hiatus of a year was a solid draw on Friday night. But that had good news/bad news attached. The CBS coverage of the annual tournament to determine the college basketball championship saw the eye network clock in with an 0.8 and an average of…